30 email header templates to get your email opened

“Templates” of sales headlines that will make you want to open the mailing list, read the offer and make a purchase.

Will the recipient read the e-mail or delete it without opening it? Email marketers will never know for sure what exactly in the headline will work.

Change sample email subject lines based on your company’s line of business and the fears and pains of your target audience. We applied the titles to the online publication, and I made a selection of titles that were successful for the target audience.

Best subject lines for email newsletters

• Disable message opening. Phrases that prohibit something have the opposite effect. Remember when you were forbidden to do something – you wanted to do it?) Or – just don’t think about the elephant now! And what are you thinking about? That’s right, about the elephant.

  “Just don’t read this letter!” acts on an adult, awakening his childish harmfulness.

• Great value proposition for a prospect’s organization. An individual approach, a manifestation of understanding in a headline that promises a solution to the recipient’s actual problem.

  “A month of free subscription for ” – if you keep the audience in the database and can pull the company name into the title, use it! The title refers to the recipient’s company with a great offer.

• Short tips for everyday life of your customers.

  “Tips for Effective Workweek Planning”. This example shows that the company is aware of the client’s employment, his work problems and helps to solve them.

• “Our plans for the future”. This theme allows you to keep in touch with a potential client, introducing it into the company’s work process.
• Offer for help:“We are ready to help”. Such a move encourages the client to work together. It’s important to emphasize free and willingness to help – use this trick for sales emails!
• Search for common interests. One of the best strategies is to show the presence of common hobbies or preferences. “We love you (write a fact)” will work great for getting into your target audience.
• Reaction to the client. “Nice to meet you, (name)” after its action on the site. Such a call can be used in trigger emails that are sent when a user performs a targeted action. A personalized approach will help to contact the user personally.
• A heading that is different. If competitors write the entire headline in capital letters, you should write it in small letters and vice versa. This heading should stand out from the mailing list column. For example, use emoticons and special captions in the preheader.

  

• Call to action on short notice. “Meeting in 15 minutes?”. Headlines like this make people respond. The reaction from a large number of users is provided, the main thing is to write something important in the mailing list so that there are not many unsubscribes.
• Recommendation. “We found you thanks to (friend’s name)”. A gesture that shows the possibility of trust. A person will respond positively to the mention of the name of his acquaintance in the headline. This approach allows you to collect a really large part of the warm target audience, the main thing is to choose the right “acquaintance”.
• A question about meeting needs. After visiting the site, send an email with the heading “Did you find what you were looking for?”. Efficiency lies in showing concern for the consumer and demonstrating a willingness to help. On our site, after a user visits a certain article, a selection of similar articles from the magazine that we sell almost instantly arrives.
• “Support (lead organization) in 15 minutes”. An interesting title says that within 15 minutes the user can get free help.
• Title with a question. According to statistics, the use of a question in the title sharpens the user’s curiosity. He wants to open this message and even reply. For example, an email that went through with the question “Colleague, did you get indexed?” received more interactions than a regular email without a call to action on the same base, despite the fact that in the subject was not mentioned in the letter.

  

• Using a name in a title. “, we think you’ll enjoy these articles…”. A person always responds best to his name, and the text of the message can be filled with interesting material for the client. When using tools that help you find similar news, you can collect really interesting releases without much straining.
• Ideas for the kind of client employment. The headline “Idea for “ instantly arouses interest, and the user immediately wants to check it out. For example, the headline “Idea for a CFO” based exclusively on CFOs exceeded our expectations in terms of openness.
• Dissemination of information. “Did you know about ?” – shows the competence of the company that offers services. This is how the client sees an authoritative and developed interlocutor who both supports the conversation and shares information.
• “Feeling like ? We will help!”. Such a call shows participation in the life of the client. The simplest example: autumn-winter time and medical topics. In our subject, we used various services to make life easier for the target audience at work.
• Limited time availability and discount. The user reacts more strongly if a time frame is set, as well as to a shortage. This can increase email open rates

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• The provocative title “If you change your mind about cooperation with “ can bring to the conversation. The topic calls the client into conversation, forcing them to make a choice.
• “Are you sad? How are the puppies?”. The theme of animals affects almost all users, and by opening the message, the user will see a funny and cute video or GIF with puppies (or other cute animals).
• To offer discounts or great deals, the heading “Don’t waste your last opportunity: will end in .
• “Deleting your profile?” – a potential client is immediately interested in a possible termination of an agreement, contract, or even simple registration. This encourages the person to respond and interact.
• “You are not alone! Solve with our hint!”. Such an email header will show that the consumer’s problem is understood and can be solved. You can put in the text ways to solve the problem that the client encountered. Take examples from life.
• “Resolve this now”. A product or service that helps with solving something always affects the user. The headline attracts the attention of the client and calls to open the letter, download the document for help in work.
• “Do you want to collaborate more?”. Having received such a question with an edge, the user involuntarily gets drawn into the conversation and makes a choice. His decision may be negative, but it is also a reaction and a reason for working through.
• “Where is my joy?”. To return the consumer to connection and communication, you can use such an informal joke in the title. This will bring a smile, as well as a desire for further work.
• “I liked everything about this letter!”. Such a phrase in the header line of the letter makes the user take an interest in the content of the letter. In the text, this quote can be reduced to a joke by joking at a clear exaggeration.
• “5 (10/20/100) options for a good start”. A description of the steps to start cooperation with the client has his further confidence.
• “5 (10/20/100) tips/ways to solve (actual problem)”. Numbered lists are of interest to a person, and if they relate to his personal problem, interaction with the letter is guaranteed.
• “Fun/weekend ideas”. Such a title shows a person participation in his life and disposes to familiarize himself with the content. The text of the letter should contain previously processed options that are suitable for the place of residence and the capabilities of the consumer.

A contact is automatically considered warm if it enters the subscriber base. Next, you need to work with the subscriber along the chain, immersing him in the sales funnel. Email headers will help you increase the number and quality of contacts with your subscribers. Test email headers and you will see the result in the form of sales.