How to gain followers on Instagram and make a business?

Do you want to grow your business on Instagram, open a store, make money from Instagram Stories and reach a million followers, but don’t know how? Read the material below.

A million subscribers is not only an attractive number, but also a useful resource for making a profit. However, in order to gain such an audience, monetary investments are needed, how much – we will answer in our article.

Business on Instagram: how to get followers

A charismatic blogger who knows how to integrate topical topics into everyday content can gain such an audience naturally.

Unfortunately, not everyone succeeds in this, so in order to attract an audience, you will have to invest in the development of the blog: both financially and morally, i.e. develop exemplary content.

Now it’s time to calculate the cost of a million audience: on average, 1 subscriber costs 10 rubles. Multiply this amount by 1 million followers and get 10 million rubles.

But that’s not all. It is important to remember about unsubscribing, because as the blog grows, the number of unsubscribes will increase. In 1 month, 5-10% of the audience can unsubscribe – it turns out that having a million followers, you will have to suffer losses of 50-200 thousand people.

If we take this fact into account, it turns out that in order to maintain a million subscribers, you will have to spend at least 500,000 rubles a month.

There is an alternative option: a blogger can participate in giveaways, where the cost of one subscriber is sometimes equal to 1 ruble, but this effective method does not bring attractive benefits, because when the giveaway comes to an end, the number of unsubscribes can reach 70%. In this case, the cost of 1 subscriber is automatically increased.

Let’s conclude: if you try to gain an audience solely with the help of advertising, 1 million followers will cost 13-15 million rubles.

The question arises: how much can you earn with such an audience?

Earning on Instagram: how much you can earn with a million followers

There are 3 most common ways to monetize a blog: selling ads, info products, and personal branding. Let’s consider each of them in more detail.

Selling Ads in Stories on Instagram

In the case when only advertising is used to develop the blog (for bloggers and target), you get coverage: on average 10-20% of the audience. It is logical that with 1 million followers, the reach will be from 100 to 200 thousand.

With a coverage of 100 thousand, you can earn on advertising in stories, receiving from 35 to 50 thousand rubles from one order. Thus, with 14 advertisements per month, you will earn 490-700 thousand rubles.

Adding to this the revenue from advertising posts (their cost is more than the above-mentioned advertising in stories), you can raise earnings up to 1 million rubles.

Owners of loyal followers can cooperate with popular brands: the “giants” of the market are looking for bloggers through an advertising agency, so if you are interested in this type of income, contact an advertising agency.

Brands often don’t contact bloggers directly as it can damage their reputation, so it’s easier to pay an ad agency to do it for them. Let’s move on to the next way to earn money.

Related article: Instagram Stories: how to make stories interesting

Launch info products on Instagram

The method is suitable for those who can call themselves an expert in a narrow or vital area. A common information product is a course for those who want to become a blogger. If a blogger has honestly earned a millionth audience, he has something to teach followers.

However, in order for an information product to turn out to be exemplary, the following specialists should take part in its development: a methodologist, a producer, and others. Unfortunately, there are those who sell “tailored” courses in a hurry, or even engage in fraud.

If the course is done correctly, you can make it the basis for your business: buyers will recommend your information product to others, which will help attract a new loyal audience. Income from a well-made information product can range from 1 to 300 million rubles – income is influenced by expertise, visual “packaging” of the course, etc.

Case study: Promotion of a psychologist’s page on Instagram

In the event that you do not have enough experience in a narrow area, you can create a joint information product with another blogger. In this case, your task will be to warm up the audience and advertise the final product and attract customers from your own audience. Here, the income of a blogger selling to his subscribers will be about 30-40% of the profit – this is about 2 million rubles.

Thus, information products are much more profitable than advertising, but here the blogger has a much greater obligation: an exemplary course will bring you profit and a new audience, a weak course will ruin your reputation.

If you perform your advertising tasks poorly, other bloggers and advertisers will become aware of this through communication and specialized chats, but many more people will learn about a poor-quality information product: dissatisfied customers will talk about it on YouTube channels, in chats and stories, leave negative feedback.

There will be those who will continue to buy courses from you, but the overall trust in you as an influencer will seriously decrease.

Shop on Instagram: selling physical goods

People buy from bloggers because they trust them, so if your audience is loyal to sales, you should consider starting your own business. As a rule, this type of income brings sufficient income, and as the business advances, other methods of making a profit can be used: as an option, selling a franchise.

You can activate all of the above ways of earning at the same time: it will be productive to attract an audience and increase sales.

And Exiterra.com Digital Agency will help you promote your business thanks to our service “Complex Marketing”.

Business promotion on Instagram

To gain a million audience, you need to invest in a blog from 10 to 15 million rubles, however, this amount pays for itself, because the income in this case will exceed the investment by a thousand times. At the present time, a blog on Instagram is a profitable investment, while the risks here are lower than in an offline business.

Related material: Social network for business: what social. select network to promote

Nevertheless, it is important to understand that a million followers will create extensive coverage and allow you to profitably engage in advertising, but millions of rubles. you can earn money even if you don’t have a multi-million audience: for this you only need to buy ads from other bloggers and pay separately for traffic. Think about what is your priority.

So, our article has come to an end. Today we answered the questions posed and revealed the topic of making money on Instagram. We hope you will apply what you have learned.

Author: Exiterra.com Digital Agency