The market for goods and services is becoming wider and more diverse, competition in all areas is noticeably increasing. Promotion technologies and sales methods become more complicated every year, simple solutions gradually stop working. A marketer becomes an indispensable employee in almost any company. A marketer is a specialist who analyzes the target audience, the market for goods and services, competitors, and on the basis of this develops a product development strategy to increase its recognition and attractiveness.
What tasks does a marketer perform?
- Research the market. The specialist analyzes the target customers who would like to purchase his product. It also measures purchasing power, their lifestyle and preferences in order to develop a communication plan.
- Conducts competitive intelligence. The marketer studies the main competitors in detail: how they position the product on the market, what ads they run, what sales channels they use.
- Develops assortment and pricing policy. It was marketers who came up with two brands of cars Toyota and Lexus. The first brand refers to middle-class cars, the second – to the premium level. This is done so that customers feel a tangible difference in cars and give preference to more expensive models.
- Creates a sales system. The specialist comes up with advertising, product packaging, description, various promotions to increase demand. It also defines the channels of communication with customers.
- Sets tasks for a copywriter, designer, seo and smm specialists, sales managers.
Marketing, as a separate profession, appeared relatively recently. Previously, marketers were part of the advertising department and worked independently to promote the product. Today, the marketer interacts with a whole team of specialists and is a general professional.
The benefits of being a marketer
- A profession in demand in the labor market. Without marketing efforts, it is difficult to sell anything, so specialists are popular in various fields of activity.
- Ample career opportunities. There are a large number of specializations in marketing, you can find a profession based on your strong skills. And you can also quickly grow not only to the head of the department, but also to the director of the company.
- Creative work. The tasks of developing promotion strategies and building communication channels are never identical in different companies. Also, a specialist often uses non-standard thinking and experiments in work.
Disadvantages of the profession
- You need to keep learning. Along with technological progress, marketing also develops, new tools and services appear that help to sell goods better. The specialist must “keep his finger on the pulse” in order to effectively promote the company.
- Work in multitasking mode. A marketer is forced to work with several projects, simultaneously managing a team and controlling the execution of tasks. The profession is best suited for active and purposeful people.
- Stress. Poor performance, dissatisfied customers, overdue tasks, unhealthy contractors – these are the daily jobs of a marketer that require a developed stress tolerance skill.
More information about the marketing profession, education, schools and courses can be found here.
