How to become a copywriter | Is copywriting a worthwhile job?
Copywriting, often confused with copyright law by the uninitiated, is the art of commercial writing. Most often, this means using words to convince people to buy a product or service, and the glamorous side of the copywriting profession is working for an advertising agency writing text for television ads.
But the term “copywriter » covers all language that appears in a commercial context or is used by businesses and other organizations to represent themselves or to persuade an audience to take action.
-
- Web site copy,
blog posts,
- press releases,
- brochures,
- booklets,
- catalogues,
- social media posts – you name it
- as a copywriter, you will probably end up writing this.
Even call-to-action buttons on websites are a form of copywriting.
Good copy is essential to running a business, as it forms a major part of a brand’s identity.
Copywriting is a rewarding job because it involves helping organizations get their ideas across in a way that helps them grow.
If this sounds like a line of work you think you’d like to pursue, keep reading for details on what it takes to become a copywriter.
As a copywriter, you have several job options open to you.
• In-company work – You work full-time for one company, covering all their copywriting needs.
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Working for only one company means you will really get under that brand’s skin, but you will have less variety in your work.
• Working at an agency – When you work for an agency full-time, you will work with many different clients. This is a great way to build up a wide range of copywriting experience and practice writing for different brands.
• Freelancing – working for yourself, you will essentially be a one-person agency and you will have many clients. All you need is a laptop and you can work from anywhere, and this location independence is a big advantage of the freelance life for many copywriters.
• Copywriters often try all of these over the course of their career. Many people start by writing as a full-time copywriter or for an agency, as this is a good way to gain experience before becoming a freelancer.
You can start from scratch as a freelance copywriter, but without experience it is much more difficult to do this.
• Some copywriters prefer to specialize in a particular industry, such as technology or travel, while others leave their opportunities open , taking orders for work from various industries.
You may find that you naturally begin to gain a reputation in one area after you start working as a generalist.
The daily life of a copywriter
The nature of your daily life as a copywriter will depend on the type of copywriting you do, but obviously you can expect to spend most of your day writing. This can be a problem in moments of “writer’s block”!
Of course, it’s not just about verbal skill. As with any other job, answering emails and other administrative questions will also take up a little of your time.
If you do not work in-house, you will switch from one client to another and write in different styles and formats on a variety of topics. You’ll have to become an expert on everything you’ve never thought about before, and research and brainstorming often take up a large part of your day on new projects.
You won’t always be writing from scratch. Often you can work with existing text and transform it from something long and full of jargon into something clear and concise that anyone can understand.
What makes a successful copywriter?
It’s not necessarily because you were good at English at school, or because you enjoy writing your own blog posts or stories, that you’ll make a good copywriter.
Of course, perfect spelling and grammar are essential, but that’s just the beginning.
To succeed as a copywriter , you need:
• Sell – A lot of copywriting is about selling products or services, and sometimes they may not be very interesting products or services. The ability to find interest and write persuasively on any topic is essential to becoming a successful copywriter.
• Understand the mindset of your audience: understanding who you are writing for and appropriate adaptation of your style is the basis of copywriting. What challenges does your audience face, and how can what you’re selling make their lives easier?
• Switch between styles – you need to get used to writing “brand” for a huge range of clients . What works for one brand may not work for another, and bigger brands will have styles and cues you need to follow.
• Telling a company’s story is a great way to get potential clients to support the brand idea and with so much competition it takes some imagination to help your clients business stand out from the crowd you need to be aware of the latest trends. Depending on whether you specialize in a particular industry, this may mean that you follow the latest news or see what’s hot at the moment.
• Project Management — project management is an important part of a copywriter’s life, and you’re more likely to have multiple projects at the same time.
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Managing client expectations, finding the right information, and meeting deadlines are all part and parcel of a successful copywriter.
• Understand what clients want – customers do not always clearly understand what they want from you. Successful copywriters know how to ask the right questions to make sure they’re well informed enough to meet the client’s needs.
It’s also handy to be able to judge when your own suggestions and comments are welcome.
• In addition to this, it will also be helpful to have some specific skills and knowledge, which we will now turn to.
What knowledge and skills do you need for copywriting?
As we have already noted, you need to be able to write in Russian at an impeccable level with perfect knowledge of grammar. You will need a lot of attention to detail, and you will also need to be able to research.
You will often need to be able to write about subjects that you might , did not know before.
It is important to note that, as we mentioned, you need to develop a clear understanding of consumer behavior and what motivates different people to buy – and you’ll need a lot of persuasive writing techniques up your sleeve.
As with most things, good interpersonal skills are essential to communicating well with clients.
The nature of copywriting is that you’ll usually be working alone, so you’ll need someone who is focused and comfortable juggling multiple deadlines, with no one in control of what you’re doing.
There are also some additional skills, that can help you find a job as a copywriter, including:
• HTML – you you don’t need to know it in detail, but knowing how to do basic things like formatting headers and URLs will help.
• SEO – Search engine optimization is an important consideration when you’re writing for the web. Some clients will give you keywords they want you to include in their copy. Having at least a basic knowledge of SEO will come in handy if you plan to write digital content.
• Social Media – even if you don’t intend to offer social media services, it’s helpful to have an understanding of the various social networks, not only because you may be asked to write content for them, but also because they will help you promote yourself.
• Paid search advertising – the ability to write content for online -advertising, for example, on Google, will increase your ranking.
How to gain experience
Whatever type of copywriting you plan, you will need a way to prove that you are good at writing and demonstrate the breadth of your writing skills.
To get started as a copywriter, gaining experience is more important than getting qualified, and when you come to apply for a job or freelance job, you usually find that employers and clients are most interested Interested in reading some examples of your work.
Here are some good ways to start building your copywriting portfolio:
- Create your own website or blog — creating your own blog and writing about what you love is a great way to start showing off your skills.
- Write for friends and family – ask your friends and family and post some tips on your social media accounts.
- Write for charities – Funding is limited for most charities, so you can try reaching out to several organizations and offer free or low-cost copywriting work.
- You will need to store your portfolio somewhere, and the best option is to have a section of your website or blog to showcase samples of your work.
How to find a job as a copywriter
There are plenty of places to find copywriting jobs if you decide to go the full-time path. Here are some good places to start:
• You can find many copywriting jobs just by searching for “copywriter” on regular job sites.
• Browse agency websites — Search Google for content and digital marketing agencies and add the word “copywriter” to your search to find agencies that hire copywriters.
As with many businesses, copywriting is a competitive field and it’s worth doing everything possible to stand out from the crowd.
Perhaps the best thing you can do in this regard is to create a professional looking and memorable website.
It needs to be beautifully designed, visually appealing and with your own photo to sell your services.
As we said before, you need to attach a great portfolio showcasing different styles letters as potential employers will want see examples of your work.
Conclusion
Copywriting is an interesting and varied line of work that always stretches your brain cells and introduces you to subjects that you have never not heard before. This is a career that can give you complete freedom of action depending on your time and location.
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