When running a business that sells goods or services online, it’s natural to look for solutions and opportunities that allow us to work more efficiently and increase sales. New technologies and the opportunities that come with them are a particularly attractive area. Among the novelties available, bots that can be used in the Facebook Messenger app deserve special attention.
Why you should use a chat bot
A chat bot has a positive effect on sales growth – a fact that is difficult to deal with argue. For many of us, this is the main argument in favor of using this modern technology. So let’s take a look at the data on bot usage in the e-commerce industry.
First of all, it’s worth understanding how popular Messenger is. In Russia, more than 11 million people use it. Moreover,
50 to 90 percent of them interact with bots. This is a really impressive result.
Bots are also characterized by a much faster transition through advertising content. While traditional emails can boast a CTR of just 20%, bots can boast a CTR of 80%.
This is very important information for people planning marketing strategies. Clearly, in an age of shrinking email campaigns and shrinking social media postings (such as Facebook), the chatbot form of customer contact is a great alternative to consider, especially as it has other benefits as well.
Benefits for Marketers
Facebook Bot is a solution that brings a lot of benefits to marketers. Among them, it is worth mentioning not only such obvious as faster and cheaper customer service, but also the possibility of attracting new customers among people who spend a lot of time on the Internet using mobile devices (this group is constantly growing in our country). Moreover, thanks to bots, you can make purchases from a mobile device, which has a positive effect on sales growth. It is also important that bots are still a novelty, the implementation of which can give us an advantage over competitors. Moreover, users appreciate this solution and are ready to interact with it.
Save time and money
Using a chatbot in online sales has many advantages. However, above all, it saves both money and our time. In the case of money, it is mainly about reducing the costs needed to ensure that there are enough employees for the customer service department. Thanks to bots, consultants can only deal with the most unusual cases. It is estimated that bots can handle 70% of customer service tasks.
What’s more, a chatbot allows you to communicate freely – no matter how many people are asking a question at the same time. This is a great solution for keeping in touch with the client. Currently, the client does not want to wait too long for the company’s response. We all care about time, so often, without receiving a response, we simply refuse the offer of this company and choose another one that works more efficiently.
Therefore, using a bot in communicating with customers is a great idea – it directly leads to increase sales. It is also worth adding that the use of this modern technology is not necessarily associated with large financial costs. Most customers have their own Facebook profile, so no additional steps are required to start interacting with the bot.
What about customers?
When talking about the benefits of using a Facebook Messenger bot, we can’t just focus on the benefits that a company uses. We all know very well that customer satisfaction is also of great importance. So let’s see if bots can positively influence them.
The answer to this question is yes. Customers are eager to interact with bots and appreciate the opportunities that this solution provides. A chatbot frees people, first of all, from the need to leave their number, which means it is a great convenience. The client can ask a question at any time without having to look for another page or send an email – even without interrupting the conversation with friends.
Moreover, the chatbot has the ability to remember the profile of a particular user (the size of clothes he wears , preferences, frequently purchased products), whereby it significantly speeds up the sales process, which, as we now know, is also important for customers. The person who uses the help of the bot receives information primarily about products tailored to his needs, interests and preferences.
Bots use, among other things, information about the previous choices of customers, as well as demographic data that users share in their profiles. As a result, sales become much more effective, and the client himself is satisfied with the service, which.
It is also worth adding that the Facebook Messenger Bot is a much faster response to our questions. This is possible thanks to the built-in FAQ, that is, a set of the most frequently asked questions by customers and the answers to them. This solution is currently used by most stores and companies operating on the web.
Usually, the FAQ is a list of questions, from which the client himself must find the one he wanted to ask. As a result, they are often disappointed and do not receive the desired response. In the case of a bot, it is enough to ask a question, and the bot will automatically answer it based on the content embedded in it. Thus, the customer does not need to independently search for answers to frequently asked questions on the website in order to receive a satisfactory answer. This saves a lot of time.
As you can see, the use of AI (artificial intelligence) in online sales is a novelty that has a bright future ahead of it. The popularity of bots will grow. Therefore, today it is worth being one step ahead of everyone and investing in modern technologies. Moreover, they are really effective and can bring us significant savings.
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