Top 5 Small Business Marketing Strategies

People around the world are struggling to adjust to change, yet small businesses are in a dire situation, but many tend to believe that it’s all a consequence of the fact that the majority entrepreneurs do not use all available marketing strategies. This article will help all retail business owners improve their performance.

Every person who runs a business likely has one or more popular social media accounts. For many, it is difficult to understand the value of social media activity unless there is an overarching retail marketing strategy.

Statistics show that consumers who interact with a retailer’s social media accounts are more likely to visit and purchase goods from a retailer’s store.

But one of the major mistakes seen in business is using only one social media channel or multiple channels as separate entities, which creates a fragmented user experience.

Clients want their experience to be connected and meaningful. Instead of offering a Google Maps review or a Facebook ad to a client, it is better to create a multi-channel marketing strategy. Creating an omnichannel marketing strategy does not happen overnight.

Here is an example of an omnichannel marketing strategy: a customer purchases one of the products through a retail store’s online store. They receive a package of goods that is delivered to them, but in addition to the goods, the package contains information that directs them to a URL that is specific to the product they bought.

Through this promotion, they will be able to return to the store with retail goods, and the effectiveness of this approach lies in the fact that in addition to the purchased product, they see other offers that are not available to them due to the fact that they are out of the store

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2. Increasing income

To increase income, most retail entrepreneurs use the Facebook social network advertising platform. There are a lot of stories about creating and running great Facebook ads, and to actually achieve this, you need to focus on three things:

#1: Customer Engagement Campaign.

The first advertising campaign is not created with the goal of getting huge traffic and making money. It should be aimed at engaging people. That is, the goal is to introduce people to the product and encourage them to social action: like, share or mention.

No. 2: Create a sense of urgency.

“You will save 1000 rubles if you buy this item” and “you have one day to save 1000 rubles” – these two seemingly identical campaigns will bring different results. There’s no need to be trite when it comes to creating a sense of urgency. These ads are hugely popular in non-food stores

No. 3: Driving traffic to a retail business store.

Obviously, it’s impossible to drive traffic if there is no physical store. But if there is, then it’s worth considering what leverage Facebook should use to increase store traffic. The most obvious is geotargeting, that is, advertising will be aimed at people from a certain area

When a user searches for a certain product, he most often uses the Google search engine (according to statistics, Google owns 92% of search queries). It takes too much time and money to grab the top search rankings, but luckily there is Google Shopping Campigns, which sits at the very top as a row. Only products that respond to the request are displayed there.

4. Increase conversions.

Only 2% of customers who visit a website convert on their first visit. This number seems bleak, doesn’t it?

In order to increase this number, you need to understand the reason for low conversions. Retargeting ads will help with this. For example, you can lower the price of a product or have a sale day and see what kind of response it generates.

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you should forget about adding e-mail to the site and / or profile of the social network. You can set up retargeting so that it remembers the client and sends him a google ad with the product page that he viewed.

5. Using influencer marketing to create unique and valuable content

Influencer marketing is designed to be specific, connected and personal. As customers want more relevant content, it’s easy to see why 65% ​​of influencer marketing budgets are expected to increase in 2021.

Finding authentic influencers to promote a brand allows you to build trust and gain new customers.

Instagram has been home to most influencers. The breadth of user-generated content on Instagram allows you to find influencers who will naturally increase the influence of the page vertical.

Final Tips

Retail is not dead. It grows and changes. But this happens within the usual parameters of running a profitable business. The general pain point has not changed. The overall decisions haven’t changed either.

Customers need to be able to find a product, understand its benefits and features, trust its requirements, and accept its price. A successful retail marketing strategy will include product, location, price, and promotion.