Advertising for service business

Which is better for starting a service business – large ad space or small inline ads, outdoor advertising or TV advertising, large articles or small notes? To achieve the goal, all means are good.

Therefore, if you have the opportunity, use all available opportunities to declare yourself to the world. But if you still want to be economical, especially at the initial stage, I advise: do not open America. If your competitors have chosen a place on the Service page?

Place your advertisement there too. Your competitors give an advertising module in the column. Looking for a job; or Need workers? Feel free to write there. Your potential customers will definitely see your advertisement too. If it’s the Internet? Then type keywords – queries; Maid Services, Nursing Services, Housekeeping Services and leave your mark on the same Internet sites. And this happens, as a rule, for free.

The size of the advertising module you choose depends on your financial capabilities. If your competitors are posting a simple inline ad, then you will make your ad in a thick, bold box, or vice versa. Maybe you just need to change the font to draw attention to yourself. The issue of choosing an area for advertising can be considered in different ways. If this is a large area, then there is more space, and more text and font. This is correct at first glance. But here’s what I want to tell you from my own experience, if people don’t need your services, you can take at least a quarter of a sheet, or even a whole sheet and pay big money for advertising, but they still won’t be interested and won’t come to you. As long as a person does not need it, he does not see ads. Even if he looks at her. When does the moment come that makes a potential Client pay attention to you and throw himself into your arms?

When he is frantically looking for you and does not know where to look for anything about you and your organization? And we don’t know for sure at this point. That is why it takes some time to set up any business, which can take anywhere from 1 year to 3 years. The time it takes to develop the quality of the service provided, the time for regular customers to appear, the time to gain credibility in order to increase the number at the expense of existing customers. Therefore, at the moment of psychological readiness to become your Client, a person will see your advertisement anywhere. If you are the only one in your city, region, region, region, the head of an organization in the field of providing services, as an agency for the selection of domestic staff, then my sincere congratulations to you. You can advertise both in specialized sections and in popular publications in your area. Train your Customers to see your advertisement in a certain place.

Television advertising is very expensive and does not bring the expected result. For example, I (and many others) don’t watch TV commercials, but change the channel to see what’s on other channels, or try to use this small amount of time to do some housework. After all, there are plenty of ads on TV. “Crawling Line” will also not bring you many Clients if you plan to give it once or twice. People are looking at the screen (90% of the time) rather than reading the text below, so advertising on TV will be very, very questionable. My Domestic Recruitment Agency’s advertisement was on the local TV channel several times a day for a whole week, and believe me, not a single Client was contacted by this advertisement. Decide for yourself whether you need such expenses.

There are also external advertising in the form of billboards, banners. You are unlikely to be able to hang banners around the whole city – it is expensive and there is hardly a lot of space for your advertising. In the city center might be a good idea. But on the outskirts of the city is generally an empty idea. The best solution is a sign next to your office, usually even the neighbors in the offices have no idea about their neighbors. And the sign in this case can attract the attention of Clients of neighboring offices, friends and acquaintances of these same Clients can find out about you. The most important thing is regularity. This is the only way you will win the trust of your customers. So that the Client can come and call you when he wants to, and not wait for your advertisement to come out. If he wants today, give him this opportunity, otherwise he will go to competitors. Do your best to make your ad stand out, but don’t deviate from the traditional.

If you are a pioneer in this area in your city (territory, region, region), God himself ordered you not to miss such an opportunity as free advertising in the media. Call the editors of local newspapers in the news department, for example, tell them that now in your city there will be an organization that helps people and … then, what is enough imagination. You can also call the local television with the same good news. Maybe they need an interesting fresh storyline. Business cards, leaflets, which the postman agrees to throw into each box for a fee, small booklets or leaflets in all crowded places – universities, supermarkets, post offices, banks. Ask the consent of employees to leave your promotional materials. If you are not ready to order expensive, glossy advertising booklets, don’t worry. Simple flyers that can be typed on a computer with a large, eye-catching heading are fine to start with.

Then print it out and look for a photocopier to make more copies. To save paper, make two or four ads per sheet and cut carefully. You can also:

– leave business cards of your Home Recruitment Agency wherever you go

– at the hairdresser where you get your hair cut

– in the salon beauty

– in banks, in the hall there are tables with receipts, where you can put them nearby

– in cell phone shops

– negotiate with the taxi driver, put him a stack of business cards from your agency. Or print an advertisement on taxi business cards, on the reverse side

– arrange with network marketing employees (who are directly familiar) so that your Agency’s business card is put in the catalog

– near sellers, cashiers of large stores

– in flower shops

– to attract friends, acquaintances who work in public places, put next to your product.

– in post offices put next to forms telegram.

A good start would be an image article in the most popular newspaper in your city. What’s happened? This is a story about your Agency, about your goals, objectives, your services and plans for the future. It is better if the article is written in the form of a journalist’s interview with you. He asks, you answer. Such articles inspire more confidence among consumers of services than those where you praise yourself. Also, from time to time, you can give advertising articles in the same vein in popular publications of your city (territory, region). This is a really effective way of advertising.

I once wrote an image article in the most popular newspaper in our city. The effect was amazing. A lot of responses that came even after 2-3 months after the ad was released. And such an article inspires more confidence among potential Clients. Don’t waste your money, this ad will pay off and play a good role.

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